Internship at EDAG Netherlands and winning the Renault Design Award 2017
Time flies when you’re having fun! It is already one month ago that I finished my internship at EDAG Netherlands. My name is Evita Goettsch, 21 years old and student at the faculty of Industrial Design Engineering in Delft. Since I want to become a “Car Designer” I thought it was important to do an internship in this sector. I was curious how this “Automotive world” would be and if I could fit in this “man’s world”. But above all, if I would like it! I postponed my final bachelor project to do an internship at EDAG in Helmond. During my internship I also participated in the Renault Design Award 2017. It was a very busy but nice experience!
During my internship at EDAG I focused on designing and creating a vision for the interior of the EDV (Electric Delivery Van) project. I concentrated on the users and the experiences they have in similar Delivery Vans nowadays. The job appeared to be extremely stressful, the user doesn’t feel in control and the driver always takes in mistakes. I wanted to give the driver more comfort, understanding and appreciation. A way to realize this is to stay close to nature, make it uncomplicated and integrate co-operation into the design.
Eventually I came up with an intuitive layout where information is shown in a clear and structured way. There are 3 layers placed on the dashboard and middle console; Drive, Work and Personal. Information about driving is shown on the Drive layer which is situated in the middle of the car. Around it, the layer Work is placed. On this layer information about delivery such as navigation and delivery scheme is shown. The Personal layer is placed in the outwards. On this layer personal settings and storage can be found. The drawing above shows the layers. Besides the layers, I also created the information that is shown, how this is shown and where it is placed exactly.
I learned a lot from this internship. Beforehand, I planned to learn a lot of tangible skills but eventually I learned more social skills. How do I present myself, what is the corporate culture, what are my strengths and weaknesses and now, I am able to choose a Master track. Doing an internship is important because those skills cannot be taught.
Despite the busy program in Helmond, Ilse van Zeumeren (also student Industrial Design Engineering) and I could present a nice design to Renault. 6 TU-Delft teams were involved to design the concept car of 2030 within a chosen lifecycle. We choose to design for the theme: Love, which is the first lifecycle. We created a single car, inspired by the body of a woman: soft and practical on the inside, tough and sexy from the outside. The car is asymmetrical to emphasize the imperfection of a human. The car has different modi (Preparing, Reset and Social Mode) to fit the activity in the car. In Social Mode, the possibility to connect with someone else on the road is activated. This is one of our key features. More information about the design can be found here.
The hard work had paid off and we won the Renault Design Award! In Week 05-2018, we will visit the Technocentre Renault in Paris to do a small internship.
Thank you EDAG Netherlands for the internship, the experiences and the possibility to join the Renault Design Award.
Hopefully we see each other in the future!